I’m Kylie, a Florida girl, born and raised. I grew up in a big city with a small town feel. The constant heat and sunshine were both the best and worst things about living in the sunshine state. As I’ve grown into my adult life, I’ve realized just how lucky I have been and the other millions moving here do to. It’s interesting how peoples views on Florida have changed in the last few years; from disgust of croc footed crazies and hurricanes to drooling over the natural springs and beaches. The narrative of Florida has changed quickly and in turn changed the perception of what’s possible with the Florida life. The ‘Florida brand’ will never be the same. The perception of Florida is designed from Instagram content, to national magazine ratings, to news coverage. Narrative is key to how the world perceives our states, our story, and our brand.